Senior Product Leader with proven success defining strategic vision, navigating complex technical challenges, and scaling high-impact products in fast-paced environments.


My journey started as a founder (exit ✅), led me through hypergrowth in adtech—scaling our exchange 430% YoY and managing a merger with Sharethrough—and brought me to On Deck, where I led the data team in merging data from 400+ SaaS systems into a unified pipeline and analytics platform, supporting thousands of founders whose companies now exceed $9 billion in valuation. Since then, I've led product at growth-stage companies in marketing, SMB accounting, and currently at AI Stack Labs.


I'm known for balancing in-the-weeds details with big-picture strategy and identifying the most essential MVP features. I thrive in cross-functional roles: working with tech teams and at the C-level to develop long-term strategies and short-term goals, then working across distributed, growing organizations to execute the plan.

Skills

Data Science

  • SQL
  • Python
  • domain modelling
  • data visualization
  • Looker/Metabase
  • BigQuery / Snowdflake
  • Presto
  • Redshift
  • DBT
  • Kafka
  • event sourcing & microservices

Ad Tech

  • GAM
  • Prebid
  • CTV / OTT
  • VAST
  • oRTB
  • DMP / CDP
  • DV360, TTD and other DSPs
  • Magnite, Amazon, and other SSPs

Strategy & Sales

  • competetive analysis
  • M&A / gap analysis
  • roadmapping
  • enterprise onboarding
  • strategic accounts
  • investor pitches
  • whitepaper/case studies

Work Experience (6)

Product Consultant, Adtech
KDC
January 2023 - Present
  • Serve as fractional product lead for digital publishers and adtech clients, specializing in monetization product strategy and implementation.
  • Collaborate closely with internal PMs, developers, and business teams to deliver high-quality, timely solutions.
  • Develop and institutionalize repeatable, scalable processes to sustain long-term revenue growth.
  • Leverage extensive knowledge of programmatic advertising including OTT, prebid, GAM, and various SSP/DSP/DMP/CDP platforms to drive measurable business outcomes.
  • Advise clients on strategic partnerships and innovative ad products.
Senior Product Manager
Translucent
July 2023 - January 2024
translucent.io
  • Translucent is the CFO super-app for multi-entity finance teams, connecting existing accounting tools into a single system of record with purpose-built apps.
  • Led product across multiple product lines, owning strategy and execution in a lean startup environment.
  • Defined and iterated on a unified domain model to support accounting workflows and integrate new SaaS tools and lead channels.
  • Shipped one production and two beta products in a single quarter.
  • Established scalable, repeatable processes for roadmapping, alpha/beta/prod stages, and cross-team collaboration.
  • Defined success measures for each product, implemented sales/marketing measurement, and managed analyst.
Lead Product Manager (Contract)
MarketerHire
September 2022 - December 2022
  • MarketerHire was experiencing many of the same problems as Ondeck, navigating the move from no-code to dev-owned software. I helped them set up data systems and transition their operations and GTM teams to the new systems.
Data Product Lead
On Deck
March 2022 - September 2022
beondeck.com
  • On Deck is a curated community headquartered in San Francisco designed to increase early stage founders' odds of building a successful venture-backed company.
  • Oversaw data strategy, analyst team, and platform development during a period of rapid company growth to unify messy, siloed data from 400+ SaaS tools into a centralized platform—reducing costs, resolving metric conflicts, and creating a universal customer view.
  • Worked cross-functionally with product, GTM, ops and dev teans to deprecate redundant no-code solutions and integrate scalable, dev-owned infrastructure that maintained universal ids.
  • Led the development of a ML-powered founder matchmaking engine, improving community engagement and facilitating high-quality founder connections.
  • Championed data accessibility with self-serve tools for non-technical teams; enabling the finance team to improve their monthly and quarterly workflow from a multi-day exercise to a single reporting view.
Senior Product Manager
Sharethrough
March 2021 - March 2022
sharethrough.com
  • Sharethrough and District M merged in 2021 so my role there was a continuation of the work on dmx with the added challenge of managing two separate ad exchanges; achieving feature parity and migrating 400+ publishers from one technology to the newly acquired one.
  • Successfully advocated Amazon Ads to support carrying universal ids using standard oRTB
  • Lead product marketing and identity initiatives
Lead Product Manager
District M
September 2018 - March 2021
sharethrough.com
  • Lead product vision and SDLC for cloud-native programmatic ad exchange transacting $100M+/year, including data pipeline and reporting products, publisher platform and other microservices
  • Conducted market research and work with publishers, DSPs and advertisers to identify pain-points and opportunities
  • Collaborated with executive team on long-term strategy and go-to-market plans
  • Enabled marketing, sales and other client-facing teams with training and documentation
  • Worked with multiple developer teams to re-architect and reduce tech debt while continuing to deliver new features and functionality for end-users
Manager, Revenue Optimization
District M
January 2018 - September 2018
sharethrough.com
  • Work with Top Comscore publishers and Ad Networks
  • Monitor and analyze inventory CPM, impressions and revenue trends across channels, partners, platforms, devices, and ad types
  • Troubleshoot integration and work with tech and product teams to implement and iterate new programmatic solutionsResponsible for project-managing integrations and coordinating between client teams, internal product and engineering teams, account managment, publisher sales, vendor managers, and executives.
Solutions Architect
Sortable
September 2016 - December 2017
sortable.com
  • Responsible for project-managing integrations and coordinating between client teams, internal product and engineering teams, account managment, publisher sales, vendor managers, and executives.
  • Work in a pre- and post-sales capacity and articulate the Sortable product and vision through a technical lens to commercial and technical stakeholders.
  • Act as a subject matter expert and escalation point on Sortable products, header bidding, Enterprise and custom integrations, data pipeline functionality and yield optimization
  • Create and pitch concise, detail-oriented integration proposals based on client requirements.
  • Make technical assessments of on-page setup observing network activity and investigating advanced HTML/JavaScript
  • Drive investigations and analysis of publisher and network performance using SQL, DFP, and other partner UIs
  • Lead technical sales calls and work with executives and sales team to close and onboard strategic accounts
Co-Founder
Obie
November 2015 - September 2016
obie.ai
  • Increased leads in the pipeline by 450% within two months of joining (and within two months of trying my hand at marketing)
  • Researched and helped solidify deals with recognizable companies including several tech unicorns
  • Established market size, verticals, and buyer personas; developed product-market-fit and generated outbound sales lists and strategies
  • Contacted and collaborated with reporters at Betakit and VentureBeat and Inc. to create articles
  • Used influencer marketing to get a potentially unsexy HR product in front of Slack, Disney, NASA, NBC, Product Hunt, Gary Vee and Shopify among others
  • Increased the Alexa ranking by 3.7 million in three months
  • Brainstormed, implemented, tracked and iterated on all Facebook, Linkedin, Reddit, and Twitter ads and accounts
  • Wrote two ebooks and many blog posts, one of which was published in Venture Beat
  • Effectively managed tight marketing budget with 'growth hacks'
Customer Service Representative
CIBC
April 2012 - September 2012
cibc.com
  • Provided high-level service by processing transactions in an efficient and accurate manner. Recognized and responded to the customer's needs and identified opportunities to sell CIBC products and services.
Treeplanter
Havemen Brothers Forestry
May 2013 - September 2014
havemanbrothers.com
  • Planted different species of spruce and pine trees in previously logged forests ensuring a minimum of 95% quality. Planted a personal best of 5000 trees in a single day. Survived mosquitos.

Education (1)

Honours Bachelor of Arts and Science and Biology
McMaster University
2011 - 2016