Senior Product Leader with proven success defining strategic vision, navigating complex technical challenges, and scaling high-impact products in fast-paced environments.


My journey started as a founder (exit ✅), led me through hypergrowth in adtech—scaling our exchange 430% YoY and managing a merger with Sharethrough—and brought me to On Deck, where I led the data team in merging data from 400+ SaaS systems into a unified pipeline and analytics platform, supporting thousands of founders whose companies now exceed $9B in aggregate valuation. Since then, I've led product at growth-stage companies in marketing, SMB accounting, and currently at my own consulting practice (KDC) and with friends at AI Stack Labs.


I'm known for balancing in-the-weeds details with big-picture strategy and identifying the most essential MVP features. I thrive in cross-functional roles: working with tech teams and at the C-level to develop long-term strategies and short-term goals, then working across distributed, growing organizations to execute the plan.

Skills

Data Science

  • SQL
  • Python
  • domain modelling
  • data visualization
  • Looker/Metabase
  • BigQuery / Snowflake
  • Presto
  • Redshift
  • DBT
  • Kafka
  • Event sourcing & microservices

Ad Tech

  • GAM
  • Prebid
  • CTV / OTT
  • VAST
  • oRTB
  • IAB standards (AdCP, tcf, etc.)
  • DMP / CDP / clean rooms
  • Liveramp / Permutive et al.
  • DV360, TTD et al.
  • Magnite, Amazon, Equativ et al.

Strategy & Sales

  • competitive analysis
  • M&A / gap analysis
  • roadmapping
  • enterprise onboarding
  • strategic accounts
  • investor pitches
  • whitepaper/case studies

Work Experience (6)

Product Consultant, Adtech
KDC
January 2023 - Present
  • Act as Product lead for publishers and adtech clients leveraging industry and technical knowledge; specializing in implementation.
  • Collaborate closely with internal PMs, developers, and business teams to deliver high-quality, timely solutions.
  • Develop and institutionalize repeatable, scalable processes to sustain long-term revenue growth.
Fractional Product Manager
KDC
January 2023 - Present
  • Serve as fractional product lead for early-stage startups and SMBs.
  • Work with founders, developers, and sales teams to transform feedback into features and roadmaps.
  • Develop and institutionalize repeatable, scalable processes to sustain long-term product growth.
Senior Product Manager
Translucent
July 2023 - January 2024
translucent.io
  • Translucent is the CFO super-app for multi-entity finance teams, connecting existing accounting tools into a single system of record with purpose-built apps.
  • Led product across multiple product lines, owning strategy and execution in a lean startup environment.
  • Defined and iterated on a unified domain model to support accounting workflows and integrate new SaaS tools and lead channels.
  • Shipped one production and two beta products in a single quarter.
  • Established scalable, repeatable processes for roadmapping, alpha/beta/prod stages, and cross-team collaboration.
  • Defined success measures for each product, implemented sales/marketing measurement, and managed analyst.
Lead Product Manager (Contract)
MarketerHire
September 2022 - December 2022
  • MarketerHire was experiencing many of the same problems as Ondeck, navigating the move from no-code to dev-owned software. I helped them set up data systems and transition their operations and GTM teams to the new systems.
Data Product Lead
On Deck
March 2022 - September 2022
beondeck.com
  • On Deck is a curated community headquartered in SF designed to increase early-stage founders' odds of building a successful venture-backed company.
  • Oversaw data strategy, analyst team, and platform development during a period of rapid company growth to unify messy, siloed data from 400+ SaaS tools into a centralized platform; reducing costs, resolving metric conflicts, and creating a universal customer view.
  • Worked cross-functionally with product, GTM, ops and dev teams to deprecate redundant no-code solutions and integrate scalable, dev-owned infrastructure that maintained universal identity cross-platform.
  • Led development of an ML-powered founder matchmaking engine, improving community engagement and facilitating high-quality connections.
  • Championed data accessibility with self-serve tools for non-technical teams; enabling the finance team to improve their monthly and quarterly workflow from a multi-day exercise to a single reporting view.
Senior Product Manager
Sharethrough
March 2021 - March 2022
sharethrough.com
  • Sharethrough and District M merged in 2021 so my role there was a continuation of the work on dmx with the added challenge of managing two separate ad exchanges; achieving feature parity and migrating 400+ publishers from one technology to the newly acquired one.
  • Successfully advocated Amazon Ads to support carrying universal ids using standard oRTB
  • Lead product marketing and identity initiatives
Lead Product Manager
District M
September 2018 - March 2021
sharethrough.com
  • Lead product vision and SDLC for cloud-native programmatic ad exchange transacting $100M+/year, including data pipeline and reporting products, publisher platform and other microservices
  • Conducted market research and work with publishers, DSPs and advertisers to identify pain-points and opportunities
  • Collaborated with executive team on long-term strategy and go-to-market plans; including identifying M&A targets
  • Enabled marketing, sales and other client-facing teams with training and documentation
  • Responsible for product output of multiple developer teams; worked with CTO and Principal Architect to design or rearchitect systems while continuing to deliver new features for end-users
Manager, Revenue Optimization
District M
January 2018 - September 2018
sharethrough.com
  • Work with Top Comscore publishers and Ad Networks
  • Monitor and analyze inventory CPM, impressions and revenue trends across channels, partners, platforms, devices, and ad types
  • Troubleshoot integration and work with tech and product teams to implement and iterate new programmatic solutionsResponsible for project-managing integrations and coordinating between client teams, internal product and engineering teams, account managment, publisher sales, vendor managers, and executives.
Solutions Architect, BDR
Sortable
September 2016 - December 2017
sortable.com
Co-Founder
Obie
November 2015 - September 2016
obie.ai

Education (1)

Honours Bachelor of Arts and Science and Biology
McMaster University
2011 - 2016